
The story
“When I first started tailoring at King’s Tailor & Co, I saw a growing love for classic, tailored menswear in Indonesia. It’s been incredible to watch this community of men embrace refined craftsmanship, and I’m proud to say we were part of its beginning. Now, through GIOGEND, I’m excited to bring that same spirit to a new level. We make timeless, tailored style more accessible through our ready-to-wear collection, all while staying true to the bespoke quality that has always defined us – Musa Gend –
GIOGEND began in 2020, born out of a desire to elevate men’s fashion by offering a perfect balance of luxury craftsmanship and modern convenience. With our deep roots in bespoke tailoring at King’s Tailor & Co, we’ve carried that tradition forward by infusing our tailor’s DNA into every piece we create.
The name ‘Gio’ represents Italian sophistication, which serves as our guiding inspiration, while ‘Gend’ symbolizes the skill and passion that shape every detail. At GIOGEND, we believe luxury tailored menswear should be more than just clothing. It’s a journey of refinement, precision, and timeless appeal.”” “

The begining
Born from a need for simplicity, we transformed bespoke craftsmanship into ready-to-wear, streamlining the way you access luxury clothing.
We’ve seen how the right look can shape life’s defining moments. With every stitch, we aim to help you be prepared for the opportunities that come your way.
We are committed to craftsmanship that stands the test of time. Every garment reflects our dedication to excellence, from the handpicked fabrics to the fine detailing. Quality isn’t just a promise, it’s woven into every stitch.

